ROGERS FOODS - RETAIL | Subscribe to Receive News, Recipes and More! | Click Here for Rogers Commercial »
Frequently Asked Questions
Food Safety & Preparation FAQs (11)
Yes. Extra caution is recommended for:
- Young children
- Older adults
- Pregnant individuals
- Anyone with a weakened immune system
For these groups, choosing cooked preparations is very strongly advised.
No. Rogers Foods oats, oat bran, wheat bran, wheat germ, and oat-based uncooked cereal blends containing porridge are agricultural products and are not ready-to-eat.
For best food safety, these products are intended to be cooked, baked, or toasted before eating, as outlined on the package.
The “do not eat raw” and “wash your hands” instructions are there as a precaution: like flour, raw grains can carry naturally occurring bacteria picked up during growing, harvesting, storage, or handling. Washing hands after handling dry grains and keeping counters, utensils, and bowls clean helps prevent cross-contamination of other foods.
Cook before consuming, especially for young children, older adults, pregnant people, or anyone with a weakened immune system.
Food Safety Notice: ROGERS FOODS wheat bran, oat bran, wheat germ, and all Oat and Oat based cereal blends containing porridge are agricultural products and are not ready-to-eat.
For best food safety, these products are intended to be cooked, baked, or toasted before eating.
After handling dry grains or bran, wash your hands and clean/sanitize countertops, utensils, and bowls to help prevent cross-contamination. When in doubt, especially for young children, older adults, pregnant people, or anyone with a weakened immune system, choose cooked preparations.
Preparation Tip: For a warm, nutty flavour, you can lightly toast wheat bran, oat bran, or wheat germ before eating. Toast in a dry skillet over medium heat (stirring constantly) or spread on a baking sheet and heat in the oven until fragrant, then cool before using in yogurt, smoothies, cereal, or baking.
Package warning is there to remind customers that these products should not be consumed directly from the bag without proper cooking, much like the safety notice you see on flour.
Food Safety Notice: ROGERS FOODS wheat bran, oat bran, wheat germ, and NO Additive cereal grains are agricultural products and are not ready-to-eat.
For best food safety, these products are intended to be cooked, baked, or toasted before eating.
After handling dry grains or bran, wash your hands and clean/sanitize countertops, utensils, and bowls to help prevent cross-contamination. When in doubt, especially for young children, older adults, pregnant people, or anyone with a weakened immune system, choose cooked preparations.
Preparation Tip: For a warm, nutty flavour, you can lightly toast wheat bran, oat bran, or wheat germ before eating. Toast in a dry skillet over medium heat (stirring constantly) or spread on a baking sheet and heat in the oven until fragrant, then cool before using in yogurt, smoothies, cereal, or baking.
Package warning is there to remind customers that these products should not be consumed directly from the bag without proper cooking, much like the safety notice you see on flour.
Yes. Home toasting is a simple way to prepare oat bran, wheat bran, or wheat germ before use.
Always allow toasted products to cool completely before adding them to other foods.
For best food safety, Rogers Foods recommends cooking, baking, or toasting these products before use, even if they are later added to cold or no-bake recipes.
If you plan to use bran or wheat germ in yogurt, smoothies, or cereal, toasting first is a simple and effective preparation step.
Soaking or hydration may change texture, but it is not the same as cooking or toasting and does not replace a heat step for food safety.
For best food safety, Rogers Foods recommends cooking, baking, or toasting oats and bran products before consumption.
“Not ready-to-eat” means the product requires cooking, baking, or toasting before consumption to reduce potential food safety risks.
This is similar to raw flour, which is also not considered safe to consume directly from the bag.
Always refer to:
- The preparation instructions on the package
- Rogers Foods’ Food Safety & Preparation FAQs
If you have questions, our team is happy to help.
Food preparation practices vary, and some recipes reflect personal preference rather than food safety guidance.
Rogers Foods provides preparation recommendations based on food safety best practices and encourages customers to follow package directions. Do not consume raw.
After handling dry grains or bran, it’s important to:
- Wash your hands
- Clean and sanitize countertops, utensils, and bowls
This helps prevent cross-contamination, just as you would when handling raw flour or other raw agricultural products.
MISCELLANEOUS (11)
Yes. Extra caution is recommended for:
- Young children
- Older adults
- Pregnant individuals
- Anyone with a weakened immune system
For these groups, choosing cooked preparations is very strongly advised.
No. Rogers Foods oats, oat bran, wheat bran, wheat germ, and oat-based uncooked cereal blends containing porridge are agricultural products and are not ready-to-eat.
For best food safety, these products are intended to be cooked, baked, or toasted before eating, as outlined on the package.
The “do not eat raw” and “wash your hands” instructions are there as a precaution: like flour, raw grains can carry naturally occurring bacteria picked up during growing, harvesting, storage, or handling. Washing hands after handling dry grains and keeping counters, utensils, and bowls clean helps prevent cross-contamination of other foods.
Cook before consuming, especially for young children, older adults, pregnant people, or anyone with a weakened immune system.
Food Safety Notice: ROGERS FOODS wheat bran, oat bran, wheat germ, and all Oat and Oat based cereal blends containing porridge are agricultural products and are not ready-to-eat.
For best food safety, these products are intended to be cooked, baked, or toasted before eating.
After handling dry grains or bran, wash your hands and clean/sanitize countertops, utensils, and bowls to help prevent cross-contamination. When in doubt, especially for young children, older adults, pregnant people, or anyone with a weakened immune system, choose cooked preparations.
Preparation Tip: For a warm, nutty flavour, you can lightly toast wheat bran, oat bran, or wheat germ before eating. Toast in a dry skillet over medium heat (stirring constantly) or spread on a baking sheet and heat in the oven until fragrant, then cool before using in yogurt, smoothies, cereal, or baking.
Package warning is there to remind customers that these products should not be consumed directly from the bag without proper cooking, much like the safety notice you see on flour.
Food Safety Notice: ROGERS FOODS wheat bran, oat bran, wheat germ, and NO Additive cereal grains are agricultural products and are not ready-to-eat.
For best food safety, these products are intended to be cooked, baked, or toasted before eating.
After handling dry grains or bran, wash your hands and clean/sanitize countertops, utensils, and bowls to help prevent cross-contamination. When in doubt, especially for young children, older adults, pregnant people, or anyone with a weakened immune system, choose cooked preparations.
Preparation Tip: For a warm, nutty flavour, you can lightly toast wheat bran, oat bran, or wheat germ before eating. Toast in a dry skillet over medium heat (stirring constantly) or spread on a baking sheet and heat in the oven until fragrant, then cool before using in yogurt, smoothies, cereal, or baking.
Package warning is there to remind customers that these products should not be consumed directly from the bag without proper cooking, much like the safety notice you see on flour.
Yes. Home toasting is a simple way to prepare oat bran, wheat bran, or wheat germ before use.
Always allow toasted products to cool completely before adding them to other foods.
For best food safety, Rogers Foods recommends cooking, baking, or toasting these products before use, even if they are later added to cold or no-bake recipes.
If you plan to use bran or wheat germ in yogurt, smoothies, or cereal, toasting first is a simple and effective preparation step.
Soaking or hydration may change texture, but it is not the same as cooking or toasting and does not replace a heat step for food safety.
For best food safety, Rogers Foods recommends cooking, baking, or toasting oats and bran products before consumption.
“Not ready-to-eat” means the product requires cooking, baking, or toasting before consumption to reduce potential food safety risks.
This is similar to raw flour, which is also not considered safe to consume directly from the bag.
Always refer to:
- The preparation instructions on the package
- Rogers Foods’ Food Safety & Preparation FAQs
If you have questions, our team is happy to help.
Food preparation practices vary, and some recipes reflect personal preference rather than food safety guidance.
Rogers Foods provides preparation recommendations based on food safety best practices and encourages customers to follow package directions. Do not consume raw.
After handling dry grains or bran, it’s important to:
- Wash your hands
- Clean and sanitize countertops, utensils, and bowls
This helps prevent cross-contamination, just as you would when handling raw flour or other raw agricultural products.
PRODUCT INFORMATION FOR FLOURS AND CEREALS (66)
ROGERS Steel Cut Oats Blend Porridge Oats is a mix of steel cut oats, large flake oats, oat bran, wheat bran and flax seeds. This blend reduces the cook time of traditional steel cut oats from 45 minutes to 20 minutes and still maintains a low glycemic index.
No, all ROGERS cereals are not gluten-free; they are all produced in a wheat processing facility. The grains are also at risk for cross-contamination with wheat from the fields and harvest.
Yes. Extra caution is recommended for:
- Young children
- Older adults
- Pregnant individuals
- Anyone with a weakened immune system
For these groups, choosing cooked preparations is very strongly advised.
ROGERS does not produce organic flour or cereals for the retail market.
No. Rogers Foods oats, oat bran, wheat bran, wheat germ, and oat-based uncooked cereal blends containing porridge are agricultural products and are not ready-to-eat.
For best food safety, these products are intended to be cooked, baked, or toasted before eating, as outlined on the package.
The “do not eat raw” and “wash your hands” instructions are there as a precaution: like flour, raw grains can carry naturally occurring bacteria picked up during growing, harvesting, storage, or handling. Washing hands after handling dry grains and keeping counters, utensils, and bowls clean helps prevent cross-contamination of other foods.
Cook before consuming, especially for young children, older adults, pregnant people, or anyone with a weakened immune system.
Yes, they are! ROGERS flours and No Additive Cereals contain only vegan ingredients.
No, they are made of a special plastic designed to maximize the shelf life of the granola. This strong bag is great to reuse for storage.
Food Safety Notice: ROGERS FOODS wheat bran, oat bran, wheat germ, and all Oat and Oat based cereal blends containing porridge are agricultural products and are not ready-to-eat.
For best food safety, these products are intended to be cooked, baked, or toasted before eating.
After handling dry grains or bran, wash your hands and clean/sanitize countertops, utensils, and bowls to help prevent cross-contamination. When in doubt, especially for young children, older adults, pregnant people, or anyone with a weakened immune system, choose cooked preparations.
Preparation Tip: For a warm, nutty flavour, you can lightly toast wheat bran, oat bran, or wheat germ before eating. Toast in a dry skillet over medium heat (stirring constantly) or spread on a baking sheet and heat in the oven until fragrant, then cool before using in yogurt, smoothies, cereal, or baking.
Package warning is there to remind customers that these products should not be consumed directly from the bag without proper cooking, much like the safety notice you see on flour.
Food Safety Notice: ROGERS FOODS wheat bran, oat bran, wheat germ, and NO Additive cereal grains are agricultural products and are not ready-to-eat.
For best food safety, these products are intended to be cooked, baked, or toasted before eating.
After handling dry grains or bran, wash your hands and clean/sanitize countertops, utensils, and bowls to help prevent cross-contamination. When in doubt, especially for young children, older adults, pregnant people, or anyone with a weakened immune system, choose cooked preparations.
Preparation Tip: For a warm, nutty flavour, you can lightly toast wheat bran, oat bran, or wheat germ before eating. Toast in a dry skillet over medium heat (stirring constantly) or spread on a baking sheet and heat in the oven until fragrant, then cool before using in yogurt, smoothies, cereal, or baking.
Package warning is there to remind customers that these products should not be consumed directly from the bag without proper cooking, much like the safety notice you see on flour.
Yes. Home toasting is a simple way to prepare oat bran, wheat bran, or wheat germ before use.
Always allow toasted products to cool completely before adding them to other foods.
Yes, bread flours can be used for all your baking.
For best food safety, Rogers Foods recommends cooking, baking, or toasting these products before use, even if they are later added to cold or no-bake recipes.
If you plan to use bran or wheat germ in yogurt, smoothies, or cereal, toasting first is a simple and effective preparation step.
Yes, ROGERS All Purpose flour can be used in a bread machine if making white bread, but for a fluffier loaf of multi grain or whole wheat bread is it recommended to use a bread flour
No, there are no sulphites in ROGERS flours and cereals.
The grains we use may contain glyphosate. The use of glyphosate is essential in some modern-day farming practices. Health Canada has determined maximum residual limits for glyphosate in grain and flours. ROGERS test results have been well below the guidelines set by Health Canada.
Yes, ROGERS Whole Wheat Bread flour is available in 2.5 Kg retail bags. Also available at some Costco stores in BC. It is a 20 Kg bag called Whole Wheat Coarse.
No, they do not! ROGERS uses grain varieties which are expected to be free of genetic modification. The Canadian Government authorities have assured us there is no genetically modified wheat, rye, triticale, barley or oats commercially produced in Canada.
Soaking or hydration may change texture, but it is not the same as cooking or toasting and does not replace a heat step for food safety.
For best food safety, Rogers Foods recommends cooking, baking, or toasting oats and bran products before consumption.
Contact sales@rogersfoods.com or order@snowcap.com
The fact that the bag has not been opened will not ensure that the flour is still okay to use. There is a window of a few months past the Best Before Date (BBD) when the product is still OK, depending on how it was stored. The flour can be okay for a long time after the BBD if stored cold or frozen. If you are unsure, try the hot water test. Put a few tablespoons of flour into boiling water, stir well and sniff. If the product is rancid, the smell will come out with the steam.
Yes, ROGERS Dark Rye flour, is a No Additive whole grain flour. It is only available in a 2.5 kg bag.
No, the Cranberry Almond Granola contains milk ingredients, while the other flavours do not have milk ingredients there could be a risk of cross contamination between flavours. The other flavours list dairy in the May Contain list on the package.
No, ROGERS Wheat Bran is unprocessed, all natural with no additives.
No, ROGERS Wheat Germ is unprocessed, all natural with no additives.
Yes, ROGERS White Bread flour is unbleached. You will not find the bleaching agent Benzoyl Peroxide listed in the ingredients.
Whole Grain Whole Wheat flour is not enriched as it still contains the natural wheat germ.
The nutritional values are based on dry cereal.
Yes, modern day milling incorporates a sifting step in the production of flour.
Currently, the majority of grains used in ROGERS cereals are Canadian. The exception is the quinoa flakes used in Ancient Grains Porridge Oats. This product comes from Bolivia. This statement also allows ROGERS the opportunity to import grains from the USA in the future.
ROGERS Ancient Grain Porridge oats contain several grains that do have gluten. For example spelt and kamut. This cereal is all produced in our wheat processing facility.
On the flour bags, you will find “May contain Soy, Mustard, Triticale, Rye, Barley, Oats” This is a list of grains and seeds the wheat could be cross-contaminated within the fields. Other Allergens, including Peanuts, Tree Nuts, Sesame Seeds, Dairy Products, Eggs, Fish and Crustaceans, are absent in ROGERS retail flours.
We have 4 flavours of granola, 1 of which includes a milk ingredient and 3 of which include almonds. The May contain statement on the back of the packages lists, “Pecans, Hazelnuts Cashews, Macadamia Nuts, Peanuts, Soy and Milk” All items that could be possible cross contaminates. Other Allergens like Sesame Seeds, Eggs, Fish and Crustaceans are not present in ROGERS Granolas.
You will find the potassium levels printed on the packages in the nutritional tables.
“Not ready-to-eat” means the product requires cooking, baking, or toasting before consumption to reduce potential food safety risks.
This is similar to raw flour, which is also not considered safe to consume directly from the bag.
We offer 4 flavours. Cranberry Almond, Hazelnut Honey, Raisin and a Low Fat Raspberry Almond. See more details about each under Products on this website.
ROGERS All purpose flours are in the range of 12 – 13%. ROGERS Bread flour is 13 to 14%. ROGERS Rye flour is 10 to 12%.
Porridge Oats offer more flavour and texture as well as a higher fibre content then plain large flake oats. Porridge Oats have a lower glycemic index then plain oats. The lower the glycemic index the better the food is at helping to balance blood sugars and makes you feel full longer. Steel Cut Oat Blend Porridge Oats has the lowest glycemic index of the 3 Porridge Oat flavours.
Bread flour is ideal for baking bread in a machine or by hand. Depending on the style of bread you prefer, all flour will work, however, we would recommend using Bread flour. ROGERS All Purpose flours can be used for making white breads. Any bread that includes whole grains or whole grain flour will be heavy if not using the stronger bread flour.
The best way to maintain the freshness of flours and cereals is to store them in the freezer. This will keep them well past the best-before date. Be sure to bring products to room temperature before baking.
Bread flour has a higher protein and concentration of the dough enhancers, ascorbic acid and amylase.
Instant Oats have been pre-cooked and dried, allowing them to cook in about a minute. Quick Oats are processed in smaller pieces that cook in less the 5 minutes. ROGERS Large Flake Oats are less processed oats. They cook 7 to 10 minutes on the stove top and about 2 to 3 minutes in the microwave. Steel Cut oats are cut with a steel blade into coarse pieces. They take about 45 minutes to cook.
ROGERS All Purpose Flour is a bleached flour with enrichments, ascorbic acid and amylase. These additives are dough enhancers. ROGERS No Additive All Purpose Flour, is unbleached with enrichments and no dough enhancers.
Soluble fibre absorbs water and forms a gel. Its health benefits include lowering blood cholesterol and managing blood glucose. Insoluble fibre speeds gut transit time of the food through the body, making you more regular. Both types can make you feel full longer, thereby reducing appetite.
Healthy Grain Porridge Oats, once known as the original blend is a combination of large flake oats, oat bran, wheat bran and flaxseed. This flavour is similar to traditional large flakes but with double the fibre content. It is available in a blue bag. Steel Cut Oat Blend Porridge Oats is a combination of steel cut oats, large flake oats oat bran wheat brand and flaxseed. This flavour is the highest in fibre and adds a chewy texture to your oatmeal. It is available in a red bag. Ancient Grain Porridge Oats is a combination of large flake oats, barley flakes, spelt flakes, kamut flakes, oat bran, millet, flaxseed, quinoa flakes. This flavour is high in fibre with added multi grain flavour. It is available in a green bag.
Whole Grain Whole Wheat Flour is flour made from 100% of the kernel. Whole Wheat flour is only 95% of the kernel, with some of the germ and bran sifted out.
Tocopherol is vitamin E. It is used to coat the raspberries to keep them from drying out.
The enrichments are all vegan synthesized vitamins.
The source of the amylase additive is fungal, which makes our bread flour vegan
Oat bran is predominantly soluble fibre.
These ROGERS oat cereal offer both soluble and insoluble fibre. Soluble fibre is the gel like portion that you get when cooking oats. It is very healthy and aids in lowering cholesterol. The insoluble fibre, like wheat bran is also healthy and aids in digestion, helping us to stay regular. Both types of fibre make you feel fuller longer, thereby reducing your appetite.
Wheat Bran is predominantly insoluble fibre.
Silver Star is ROGERS 20 Kg wholesale bag of unbleached bread flour. This flour is only available at BC Costco stores.
Whole Wheat Coarse flour is ROGERS 20 Kg whole wheat bread flour. It is described as coarse, not because the flour is coarse but because it contains coarse pieces of bran. This flour is only available at some BC Costco stores.
ROGERS Foods produces Large Flake Oats as well as 3 varieties of multi grain oatmeal. Healthy Grain Porridge Oats, Ancient Grain Porridge Oats and Steel Cut Oat Blend Porridge Oats.
In retail packaging ROGERS Bread flour is only available in 2.5 kg bags. At Costco stores in BC you can buy 20 kg bags of bread flour.
Always refer to:
- The preparation instructions on the package
- Rogers Foods’ Food Safety & Preparation FAQs
If you have questions, our team is happy to help.
The best before date is printed on the back, bottom right hand corner of the package.
The best before is inked on the top of the flour bags.
The ingredients listed in the No Additive All Purpose flour are not considered additives, but are the enrichments, or vitamins that would naturally occur in the flour if the wheat germ had not been removed. The Enrichment law was passed in 1953, stating all white flours must be enriched.
Raw flour is not ready-to-eat. Wheat is an agricultural product that is grown, harvested, and stored in its natural state before it arrives at our mill. Because the milling process does not heat flour to temperatures that eliminate potential harmful bacteria, flour and foods made with it, such as dough or batter, must be cooked or baked before eating.
The packaging warning is there to remind customers that these products should not be consumed directly from the bag without proper cooking, much like the safety notice you see on flour.
ROGERS NO Additive cereals are minimally processed grains and are not ready-to-eat. Because they don’t go through a final “kill step” (a high-heat treatment) after packaging, they’re intended to be cooked before eating to reduce food-safety risk.
The “do not eat raw” and “wash your hands” instructions are there as a precaution: like flour, raw grains can carry naturally occurring bacteria picked up during growing, harvesting, storage, or handling. Washing hands after handling dry grains and keeping counters, utensils, and bowls clean helps prevent cross-contamination of other foods.
Cook before consuming, especially for young children, older adults, pregnant people, or anyone with a weakened immune system.
Food preparation practices vary, and some recipes reflect personal preference rather than food safety guidance.
Rogers Foods provides preparation recommendations based on food safety best practices and encourages customers to follow package directions. Do not consume raw.
The Porridge Oats are in different sizes in order to offer them all at the same retail price. Healthy Grains is 1 kg, Steel Cut Oat Blend is 1.1kg because of the added weight of the steel cut portion. Ancient Grains is 750 g because of the added expense of some of the organic grains used in the blend.
The oils in ground flaxseed go rancid very quickly once ground. Using ground flax seed in our Porridge Oats would significantly reduce the shelf life.
After handling dry grains or bran, it’s important to:
- Wash your hands
- Clean and sanitize countertops, utensils, and bowls
This helps prevent cross-contamination, just as you would when handling raw flour or other raw agricultural products.
The protein levels in the nutritional tables are reported in whole numbers as 4g/30g of flour. In fact, ROGERS All purpose is 3.8 g/30 g and ROGERS Bread flour is 4.2/30 g. Both numbers round to 4g/30g of flour.